Why Amazon spent more than $ 1 billion on a smart ring startup

Amazon is the undisputed queen of electronic commerce. But now it has been proposed to revolutionize the world of home delivery, and spared no expense when it comes to investing in a new technology that makes it possible.

The company of Jeff Bezos, the multimillionaire owner of the internet giant, confirmed on Tuesday that he has just closed one of his most voluminous purchases with the acquisition of Ring, a manufacturer of smart stamps for which he has paid more than US $ 1,000 million.

It is a startup dedicated to the creation of ringtones connected to a Wi-Fi connection networkThat they let you know if there is someone coming home.

This technology aroused the interest of Amazon, which has seen in this system an innovative way - and perhaps more secure - to deliver packages at home to their customers even if they are not at home.

The key of Amazon Key?

Ring's smart ringers use a motion detector that sends direct information to the user's cell phone, first with an alarm and then with a video that shows live images of the entrance to the house .

These videos are registered in the cloud (another one of the new expansions of Amazon, through Amazon Web).

In this way, the user can know what happens even if he is not there, through an application on his phone .

The tool, equipped with microphones and speakers, also allows you to interact with the person on the other side of the line.

It has a field of vision of 180 degrees, 10 meters of range, night vision, and a rechargeable battery that lasts a year.

This product could be very useful to Amazon for its new service, Amazon Key (key in English), which will launch, for now, in 37 cities in the United States, and that will allow delivery people to open the door of their homes. customers.

To do so, it will use security cameras - which Amazon has already acquired - but also a sort of "smart lock". And that's where the technology developed by Ring comes into play.