E-marketing: WeWork acquires Conductor

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Coworking giant diversifies with acquisition of Conductor, start-up specialized in marketing and digital advertising.

WeWork, coworking and provision of local specialist, has just formalized the acquisition of Conductor. This start-up founded in 2006 offers digital advertising and marketing services that help companies create content based on the expectations of the prospects. Including tools to collect information on the keywords used by consumers to better target the creation of content marketing.

WeWork was himself a Conductor since 2016. Having a good knowledge of the product, he realized that it would be a relevant complementary offer for thousands of start-ups and companies that use its workspaces. However, WeWork didn't intend to close Conductor who will continue to operate independently with its co-founder and P - dg Seth Besmertnik always at the bar. The amount of the purchase has not been made public.

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