Facebook tries to revive Facial Recognition in Europe
Facebook hopes to test its tool on a sample of European user before considering to extend the system to the rest of the EU. Improvements have been planned so that the use of this technology does not come to face the RGPD.
Facial recognition at Facebook is a thorny subject. This may be understandable: given positions sometimes controversy social network privacy and its business model based on advertising, we're entitled to be worried at the idea that Facebook can analyze and recognize the faces present on the photos.
As reported by the Figaro, Facebook would like to test a new version of its functionality of facial recognition in Europe. It is already enabled in the US for several years and allows users to have a better control over photos of them uploaded on social networking: don't need a user let you tag on an image to be put to the aware of its upload on the social network. Facebook will you recognize and you warn whenever an image of you is put online on the network, which will allow the user to accept or oppose the launch of it.
In addition to this aspect, this technology also aims to simplify the use of the network for the visually impaired who would resort to a tool of image description. The network will be able to describe the image people unless they are necessarily tagged by users also.
Facebook intends to deploy this technology in a revised and corrected version to conform to the RGPD which will come into force in may 2018 in Europe. For the occasion, it will ask the user approval before be activated. Facebook explains also have put in place an impact assessment, according to the RGPD, in order to ensure that the risks associated with the use of this technology.
In order to ensure that the data used for facial recognition is safe, the method of Facebook to keep data of facial recognition will not retain a complete model, but the system just to analyze images in order to recreate an encrypted version of the model which will be stored on the Facebook servers. The social network says taking care of limit interoperability with the rest of the recognitions systems face in order to avoid the risk of leakage of data and precise have no intention to use it for advertising purposes.
The turnaround of Facebook is sensitive: last year the Group announced indeed features similar, but refused to deploy in Europe. The arrival of the RGPD looked to cool the ardor of Facebook, but ahead of the entry into force, Facebook seems to be regaining its deployments, revved to not offend the European authorities. Facebook was encountered the resistance of the CNIL European when the social network had wanted to enable its tools of facial recognition
without consent 5 years ago.
Facial recognition at Facebook is a thorny subject. This may be understandable: given positions sometimes controversy social network privacy and its business model based on advertising, we're entitled to be worried at the idea that Facebook can analyze and recognize the faces present on the photos.
As reported by the Figaro, Facebook would like to test a new version of its functionality of facial recognition in Europe. It is already enabled in the US for several years and allows users to have a better control over photos of them uploaded on social networking: don't need a user let you tag on an image to be put to the aware of its upload on the social network. Facebook will you recognize and you warn whenever an image of you is put online on the network, which will allow the user to accept or oppose the launch of it.
In addition to this aspect, this technology also aims to simplify the use of the network for the visually impaired who would resort to a tool of image description. The network will be able to describe the image people unless they are necessarily tagged by users also.
Facebook intends to deploy this technology in a revised and corrected version to conform to the RGPD which will come into force in may 2018 in Europe. For the occasion, it will ask the user approval before be activated. Facebook explains also have put in place an impact assessment, according to the RGPD, in order to ensure that the risks associated with the use of this technology.
In order to ensure that the data used for facial recognition is safe, the method of Facebook to keep data of facial recognition will not retain a complete model, but the system just to analyze images in order to recreate an encrypted version of the model which will be stored on the Facebook servers. The social network says taking care of limit interoperability with the rest of the recognitions systems face in order to avoid the risk of leakage of data and precise have no intention to use it for advertising purposes.
The turnaround of Facebook is sensitive: last year the Group announced indeed features similar, but refused to deploy in Europe. The arrival of the RGPD looked to cool the ardor of Facebook, but ahead of the entry into force, Facebook seems to be regaining its deployments, revved to not offend the European authorities. Facebook was encountered the resistance of the CNIL European when the social network had wanted to enable its tools of facial recognition
without consent 5 years ago.
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